About The Side Hustle

Welcome to The Side Hustle, a proud Indigenous-owned small business located on the Navajo Nation. Founded by Shawndeana Smith, a Navajo woman, our small business is deeply rooted in the traditions, culture, and artistry of the Navajo people. The Side Hustle strives to prese authentic Navajo craftsmanship into every piece created, ensuring that each product reflects the spirit, history, and creativity of our community.

At The Side Hustle, we specialize in a variety of handcrafted items designed with integrity and authenticity, from jewelry and apparel to home decor and traditional arts. Every piece is thoughtfully designed using time-honored techniques passed down through generations, blending traditional Navajo artistry with contemporary design. We are committed to maintaining the highest standards of quality while honoring the legacy of our ancestors.

By supporting our business, you are not only investing in unique, culturally rich products, but also empowering a Native woman entrepreneur and contributing to the economic growth of the Navajo Nation. We invite you to explore our collection and experience the beauty of authentic, Indigenous-made goods that tell a story of heritage, pride, and craftsmanship.